Mothers Elixir
Mothers Elixir is a bottled hard iced tea brand that prides itself on its all-natural flavoring while offering an alternative to other hard iced-tea brands. Mothers Elixir aims to identify with consumers who appreciate natural ingredients but still want a fun and approachable alcoholic beverage.
Mothers Elixir is a bottled hard iced tea brand that prides itself on its all-natural flavoring while offering an alternative to other hard iced-tea brands. Mothers Elixir aims to identify with consumers who appreciate natural ingredients but still want a fun and approachable alcoholic beverage.
I wanted the branding to feel nostalgic and handcrafted while still appealing to a modern audience. Mothers Elixir focuses on a cohesive visual system across the bottle labels, incorporating botanical imagery, decorative details, and a warm visual style to reinforce the concept of a carefully crafted elixir.
